About Me
Hi, I'm Ashwin, an experienced Design Thinker, Interaction Designer and a Creator who loves challenges. My strengths include strong understanding of user-centered design methodologies, design thinking processes, and usability principles (particularly, what makes user experience good or bad). My abilities span across mapping user journeys, creating personas based on user interviews, building wireframes and converting MVP prototypes into products/projects through testing and remodeling.
I also have 12+ years of experience leading creative programs and design projects for brand & digital marketing and user experiences. Extensive experience managing graphic design teams and developers. Worked with customers and partners to drive and develop digital experiences, design concepts, advertising & marketing campaigns, company branding, web development for social and digital presence. Proven expertise in understanding business/product users to create aligned and effective products/designs.
UX Projects
Creative Projects
to see projectsRecommendations
I worked with Ashwin previously on mobile app development, so I was expecting the same this time to implement the best practices for UX. We successfully reworked the current platform for bringing in new products for our ever increasing vendor network. I would recommend him to any other company requiring expertise. They have also reskilled themselves in 2021 as they frequently do.
Prashanth, Product Manager,Volta Green Structure
We contracted Ashwin and the Thoughtful team to improve the customer journey for our webapp. During the entire project I coordinated, the delivery schedules were bang on time. Of course there were last minute changes in the wire frame but they were taken care of quickly and professionally. Project was handled carefully and the outcome was appreciated.
Shavali, Sr. Branding Manager,Lords Institute of Technology
Our company required a new mapping for our digital hub for branding. My go-to guy has always been Ashwin. With the brief they managed to map the audiences and also coordinated with the in-house design team. This collaboration ensured that we delivered everything to our client as they needed.
Harsha, Branding & Communications Head,NCLVeka
We were looking for an agile team to execute a project which needed to connect with the customers to build an online brand. The Thoughtful team based in Hyderabad took up the challenge. It all worked to our benefit, despite a few hiccups in the beginning. We had to reach our goals in a specified time. We love it when our clients call back to say that the connection has been made and the brand is doing well.
Kanishka, Brand Owner,Computek
I was looking for a simple app design but required someone who could manage it in my budget. I liked the design, information layout and experience that Ashwin provided to attract attention. The design is simple and anyone can navigate easily. It is my success and I thank Ashwin for it.
Santosh, Managing Director,Janaki Enterprises
Being experienced Ashwin had many creative ideas to execute a good UX experience. And no matter how busy he is, he has always taken up my work. He is focused and I really enjoy working with him. Sure, I would recommend him to anyone who requires a fresh design perspective and on time execution.
Dr. Subramanyam, Director,SITS & JRS International School